Black Hat SEO: 3 SEO Tactics You Need To Get Rid Of Despite Google’s stern approach to the rankings game, many SEO firms and agencies still refuse to play by the rules. Interestingly, the release of algorithmic shifts such as Google Panda and Penguin hasn’t stopped the dependence of many SEO firms, self-proclaimed internet marketing specialists and web optimisers on black hat of SEO. Over the years, reliance on black hat SEO has become a defining quality of unscrupulous SEOs. Black hat SEOs are known for their adherence to illegal SEO techniques that leave websites penalised after some time. If you are planning to rental a professional SEO, make sure you understand how your chosen SEO partner works. Avoid the possibility of working with black hat SEOs by understanding these 3 common black hat SEO techniques used by shady SEO service providers: Hidden content or cloaking: This tactic, as its name suggests, attempts to hide site content from end users. Web content, which is stuffed with plenty of keywords, is only visible to search engine crawlers. Black hat SEOs hide content by using the site’s background color as the colour of text blocks or by manipulating no script tags and comment tags. Keyword stuffing: Black hat SEOs believe that excessive keyword usage leads to better rankings. This is entirely untrue. Smart search engine crawlers now detect keyword-stuffed content that appears too robotic and repetitive. Paid links: Paid links can earn Google’s ire. Google actually dislikes the act of exchanging money, services and goods for links. Furthermore, linking to unscrupulous link farm web sites can degrade your reputation. If you want to make sure your website wakes up from its slumber and takes off to greater heights, you need to resist the temptation of going for black hat SEO. Most black hat SEOs and Internet Marketing specialists will promise fast ranking results, but these guaranteed results don’t last. Once Google discovers the illegal activity which propels your website to top ranks, your website might be penalised and demoted to lower ranks.
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